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By / 12th July, 2019 / How To Create A Website / No Comments

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Mar 14

GoDaddy Website Builder and Search Engine Optimization? Don’t also Bother!

Once the name indicates, this website post defines our experience with GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to enhance the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but alternatively to greatly help small websitebuilderexpert.net businesses recognize that GoDaddy’s Website Builder isn’t this content administration system (CMS) that is suitable for reaching the salient online presence this is certainly therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our analysis that is preliminary of client’s situation, we made a summary of problems that required action. Among others, the robots.txt file had not been configured precisely, there have been two versions regarding the home page plus one would have to be 301-redirected to another, there was clearly no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing into the Bing+ neighborhood listing had been embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s internet site Builder, which we’d no experience with, so our concept would be to make an effort to perform the optimizations upon it and in case unsuccessful – move the internet site to WordPress and regular web hosting.

That which we learned is the fact that while being the way that is cheapest to host a site on GoDaddy (which makes it an exceptionally cheap choice completely), the web site Builder didn’t permit you to perform just about any action that a consistent web hosting will allow you to definitely. GoDaddy promote their device whilst the option that is best due to their non-technical customers – a very easy instrument with 100per cent hassle-free setup and upkeep to deliver your online business with a cushty fundamental site.

That is real (the “comfortable fundamental website” component could be argued), nevertheless it is simply just what a WordPress website hosted with regular web hosting services provides, too, except WordPress is nowhere near as restricting. The following is my advice to all the business that is small – don’t get intimidated by just exactly how “technically demanding” it really is to put together a WordPress website and “undersell” your web existence to a web page Builder web site. Also when it is a small little more complex to put together and continue maintaining a WordPress website, even although you need to pay some body a few hundred bucks to take action (which will be a totally affordable cost for the task), it’s beneficial in the end. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise even for the many modest clients.

Probably the most shocking part about GoDaddy site Builder is you don’t already have usage of the FTP together with database. You are able to imagine the capabilities that are limited derive from this kind of limitation. As an example, despite the fact that there clearly was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to fix the Robots.txt guidelines they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the objective of GoDaddy Website Builder is always to assist fundamental users create a website that is basic something similar to a company card. So anything “too advanced level” will be impractical to implement – exact exact exact same applies to our recommendations to 301 redirect one of many true house pages to the other (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So basically the concern that arises is “what can one actually do with GoDaddy Website Builder to implement at the very least some SEO that is basic. Well, you are able to nevertheless:

  • compose good quality content
  • optimize your titles on pages
  • optimize the going tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become within the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that might be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics stay intact though)

Our Suggestion

That which we advised to the customer would be to migrate their GoDaddy site Builder built site to WordPress so we are able to implement all our SEO recommendations. The key concern he’d had been that keeping their site will end up incredibly hard for him because he will have to learn to cope with WordPress. We chose to provide him a consultation that is free get their means around WordPress which can be by no means so much more tough to handle than GoDaddy Website Builder.

If you should be your small business owner and they are hunting for a simple way to produce and keep a site, we suggest you purchase hosting from the well-reputed company and make use of WordPress as being a CMS. This way you are going to fully be able to use Search Engine Optimization guidelines with no restrictions.

Do you have got any experience with GoDaddy Website Builder? Please, comment below!